Shah Rukh Khan-Alia Bhatt’s Dear Zindagi will NOT have trailer, here’s why!

Shah Rukh Khan-Alia Bhatt’s Dear Zindagi will NOT have trailer, here’s why!

So, after some warm and hilarious tweet exchange between Alia Bhatt and Shah Rukh Khan, we got all geared up for a teaser for their upcoming film Dear Zindagi! We were also treated to their amaze first poster of the film and boy, we swooned at their easy comrarderie and lapped up the easy breezy feel of the movie, almost instantaneously.  We love, love, love their pair. Alia and SRK are full of fun and we can expect magic to be created on screen with their presence in one project. Though it is not a love story, it sure will give us some much needed life lessons and make us smile all the while. So, as per reports, the movie will NOT take a trailer but four short teasers! Yes, that’s right. They will be called Take 1, Take 2, Take 3 and Take 4. This is to avoid all a trailer which will ‘kill the magic of cinema’ and give away the plot. Gauri Shinde told Mid Day, “”We have decided not to take the conventional route for this movie. We will release small videos titled Dear Zindagi take 1, take 2, take 3, and so on. I am not too sure if it can be called a new marketing strategy, but the idea is to invite the viewer bit by bit into the experience of the film,” maybe the promise of another better day, will quell the Monday blues. Anything else???#DearZindagi pic.twitter.com/f0yPdY2dNS — Shah Rukh Khan October 17, 2016

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