Netflix’s big bet on original shows finally seen paying off

Netflix's big bet on original shows finally seen paying off

REUTERS: Netflix Inc’s shares looked set for their best day in 15 months on Tuesday, after the company added 50 percent more subscribers than expected in the third quarter.At least 10 brokerages, including Goldman Sachs and RBC Capital Markets, raised their price targets on the stock, praising the company’s focus on developing original content.Netflix’s shares were up 18 percent at US$117.93 in premarket trading.The video streaming company also said it was getting ready to spend US$6 billion on content next year, up US$1 billion from 2016.”The benefits of NFLX-produced original content including attractive economics and greater control are clear and we believe returns on original spend are high,” J.P. Morgan Securities analyst Doug Anmuth said in a research note.Strong subscriber additions after two quarters of disappointing growth helped Netflix post a 31.7 percent jump in third-quarter revenue.Anmuth said he believed Netflix was on track toward 60 million plus subscribers in the United States and about 100 million internationally by 2020.The company has often been criticized for spending too much on content as it tries to aggressively gain subscribers outside the United States, its main market.The company added about 3.20 million subscribers internationally in the third quarter, compared with the 2.01 million average analyst estimate.In the United States, Netflix added 370,000 subscriptions, compared with analysts’ estimate of 309,000, according to research firm FactSet StreetAccount.Though the company’s stock has fallen nearly 13 percent this year, it still trades at 356 times forward earnings, versus the peer median of 5.88.The second season of “Narcos”, a Netflix original show on Colombian kingpin Pablo Escobar, has proved highly popular, following up on the success of “Orange is the New Black” and “House of Cards”.The company…

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