Apple driverless car relegated to long term parking

Apple driverless car relegated to long term parking

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Apple announces electric car for 2019
Company executives have given the project’s team until late 2017 to prove the feasibility of a self-driving system and determine a final direction, sources told Bloomberg.According to other sources, the team has refocused on developing an independent driving system that automakers could install in their cars and trucks. That would give Apple the chance to partner with existing carmakers.A large number of the 1,000 people working on the Apple car have been moved off the project, let go, or changed jobs in recent months, people familiar with the project have said.There have been rumors the company’s leadership had strategy disagreements over the project. Experts said Apple’s decision to move into the automotive market made little sense from a business perspective. Cars and trucks, unlike smartphones and laptops provide a comparatively low return on investment, adding tech investors were used to fat profit margins.“For a quality Apple-branded car they could probably get a healthy margin,” Eric Paul Dennis, an analyst at the Center for Automotive Research, was cited by Bloomberg.“They probably weren’t willing to compromise on quality issues,”… #Apple looks to take bite out of car market by 2020 — RT February 21, 2015

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